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Sports dietitian on diet of new mile world record holder.

@kellyjonesrd

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Why it worked

The video leverages the success of a prominent athlete (Josh Kerr) to discuss a relevant topic (performance nutrition). It uses a relatable expert (sports dietitian) to provide actionable advice, making the information both aspirational and practical for viewers interested in fitness and diet.

Summary

This video discusses the diet of a world record-holding athlete, Josh Kerr, from the perspective of a sports dietitian. It highlights the importance of consuming whole, fiber-rich foods for performance and gut health, even for athletes.

Structure

1Introduction of the topic: Josh Kerr's diet and a sports dietitian's perspective.
2Discussion of athletes underfueling and the importance of a balanced diet.
3Emphasis on whole foods, including salads and homemade bread.
4Explanation of why fiber-rich foods are beneficial for athletes' digestion and performance.
5Conclusion on the importance of increasing whole plant food intake for performance.

Product placement

The Telegraph: appears as a watermark throughout the video. Removing it would not change what happens in the video. The Athletic: appears as a watermark on an article screenshot. Removing it would not change what happens in the video. Josh Kerr: is the subject of the video, a world record holder. His diet is being discussed. Removing his name would change what happens in the video.

On-screen text

Sports dietitian on diet of new mile world record holder. A lot of athletes are underfuelling not draining in, another step. would be another step from the lens of a dietitian He has to have a salad with every every so we make sure we give those greens. we give him those greens, Try to keep everything whole food, knock out as as many p processed foods as possible We make our own bread. like It's not a sacrifice. To be able to have whole ingredients just ingredients; just kind those vari minimizing those as possible as possible First, we love that he's restricting anything, restricting calories, gluten, dairy He hits everything that want to see in a high quality carbohydrates, high quality protein, plenty of colorful foods are rich in fiber Historically, I see athletes err away from fiber rich worrying that they're cause trouble for their digestive tract easy to digest carbs* that are in fiber most of the While no one's eating salads or beans an hour before training, we do include more of those eating them you're feeding your gut microbes well and going to adapt and not cause you're before or even morning of a race (within reason, of Those same foods are incredibly rich in micronutrients and phytochemical antioxidants energy metabolism, recovery, While I know it's not for most of us to have a private everything traveling What we can take from that increasing our whole plant foods is beneficial

Original caption

Josh Kerr’s world record in the mile was quite a feat that involved dialing in to a lot more than nutrition - congrats to him and his team! No matter if you’re a pro or collegiate athlete or a working parent prioritizing fitness, we all want to optimize physical and mental performance. As a sports dietitian, I’ve stood on my plant-forward performance diet pedestal for many years and love when athletes show us real life examples of what research studies tell us, too. Quality carbs = more whole plant foods. Grains, pulses, soy, nuts, seeds and of course adequate fruits and vegetables (greens are great, but get as many colors as you can!). These all provide fiber, other non-digestible carbs, and are packed with nutrients and phytochemicals that benefit energy metabolism, exercise recovery and overall health. Do some people still experience GI symptoms around exercise? Absolutely, especially for those engaging in endurance training or who are still adapting to high intensity or long duration exercise. While we encourage certain carbs around training, too many “easily digestible carbs” can also be problematic, particularly if you haven’t trained your gut. Cutting out nutritious foods and avoiding prebiotics altogether isn’t the answer. When it comes to protein, I look at quality not only in terms of bioavailability, but also where our food comes from. As much as you’re able, try to consider the sourcing of your proteins and how they impact the planet and future of agriculture. Now for the “processed foods” side of things: most of what you eat will have undergone some level of processing. The flour/grains they’re making homemade bread and pasta with are included. It’s not realistic for everyday people to avoid all processed foods, so instead aim to choose the ones that are more nutrient dense while realistically working on increasing whole plant foods. #sportsnutrition #sportsdietitian #worldrecord