GRWM using my 5 finger favorites at the drugstore 🤭✨

@abigailcanfieldd

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SoundTikTok sound · original sound - abigailcanfieldd

View velocity

+422.8K views over 14.5d · ~29.2K/day · 13 observations

Promoted product

e.l.f. Cosmetics

Shop e.l.f. Cosmetics for affordable, high-quality makeup and skincare for every eye, lip, and face. Vegan and cruelty-free products that empower your beauty.

11 videos10 creators

Why it worked

The video leverages the popular "drugstore favorites" and "GRWM" formats, combined with the creator's enthusiastic and relatable presentation. The use of multiple e.l.f. Cosmetics products, highlighted by the #elfpartner tag, likely contributed to its reach within the brand's target audience.

Summary

The creator demonstrates a "Get Ready With Me" routine using five favorite drugstore makeup products. She applies primer, bronzer, lip and cheek tint, highlighter, and setting spray, showcasing the products and their effects on her skin.

Structure

1Introduction and showing favorite drugstore makeup
2Applying e.l.f. Power Grip primer
3Applying Covergirl Skin Sculpt bronzing glow
4

Original caption

GRWM using my 5 finger favorites at the drugstore 🤭✨ @e.l.f. Cosmetics #elfpartner #elfcosmetics #drugstoremakeup #grwm #makeupchallenge

More from @abigailcanfieldd

Product placement

e.l.f. Cosmetics (brand): appears as a watermark and on product packaging. Removing it would not change what happens in the video. e.l.f. Power Grip Rose Setting Spray (product): acts as a setting spray. Removing it would change the video as it is applied to the face. Covergirl Skin Enhancer (product): acts as a bronzing glow. Removing it would change the video as it is applied to the face. e.l.f. Halo Glow Liquid Filter (product): acts as a liquid filter. Removing it would change the video as it is applied to the face. e.l.f. Halo Glow Powder Highlighter (product): acts as a highlighter. Removing it would change the video as it is applied to the face.

On-screen text

#elfpartner

Transcript

GRWM using my 5 finger favorites at the drugstore 🤭✨ Is this not the prettiest setting spray you've ever seen? Yeah, ready with me but we're only allowed to use my five finger favorites from the drugstore. Maybe sexy because I have a problem. I'm really indecisive. They're just that good. Elf Power Grip primer with nice and wide because who in their mother is putting on makeup for it to fall right off? Not me. Covergirl Skin Sculpt bronzing glow liquid serum. Drugstore has been absolutely killing it lately. I'm so excited. This is the so blurry real lip and cheek whip. It's like a two-in-one. This is the shade Rose Soufflé. It's like a mousse texture. Oh my gosh. So pretty. I'm obsessed with this. This is the Elf Halo Glow Silky Powder Highlighter. Are we kidding? Gorgeous. That's why I said five, maybe six finger favorites. Look how pretty this is. Elf Power Grip Rose Setting Spray. Power Grip Rose Setting Spray. I need to set my face in a couple areas because I have really oily T-zones. This Covergirl Skin Enhancer. The Elf Halo Glow Silky Powder Highlighter. Are we kidding? Gorgeous. That's why I said five, maybe six finger favorites. I'm going to put this on my lips too. Blurred. I need to set my face in a couple areas because I have really oily T-zones. Look how gorgeous, gorgeous, gorgeous look. Love you.