hot take: every drugstore makeup product is not a dupe

@shelbyannbell

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SoundTikTok sound · original sound - shelbyannbell

Promoted product

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Why it worked

The creator challenges a common perception in the beauty community by asserting that drugstore makeup can be good in its own right, not just as a cheaper alternative. This contrarian viewpoint, combined with showcasing specific, well-loved products, likely resonated with viewers seeking validation for their affordable beauty choices.

Summary

The creator shares a

Structure

1Introduces the controversial take that drugstore makeup products don't need to be dupes to be good.
2Highlights several drugstore makeup and skincare products from brands like BYOMA, MILANI, ESSENCE, L'OREAL, and COVERGIRL, praising their quality and unique benefits.
3Emphasizes that these products stand on their own and are not necessarily trying to replicate high-end alternatives.
4Encourages viewers to share their own favorite drugstore makeup products that aren't dupes.

Product placement

BYOMA Phyto-Niacin Glow Serum (acts: it is a skincare product that is being shown and recommended for its benefits, removing it would change the video's focus) MILANI Baked Blurring Finishing Powder (acts: it is a makeup product being shown and recommended for its finish, removing it would change the video's focus) MILANI Conceal + Perfect Shine-Proof Skin Tint (acts: it is a makeup product being shown and recommended for its coverage and finish, removing it would change the video's focus) ESSENCE Glowy Skin Primer (acts: it is a makeup product being shown and recommended for its formula and finish, removing it would change the video's focus) ESSENCE Silky Skin Tint (acts: it is a makeup product being shown and recommended for its formula and coverage, removing it would change the video's focus) ESSENCE Soft Touch Butter Bronzer (acts: it is a makeup product being shown and recommended for its formula and finish, removing it would change the video's focus) L'OREAL True Match Foundation (acts: it is a makeup product being shown and recommended for its formula and finish, removing it would change the video's focus) L'OREAL Lumi Glotion (acts: it is a makeup product being shown and recommended for its glowy finish, removing it would change the video's focus) COVERGIRL Lip Liner (acts: it is a makeup product being shown and recommended for its longevity, removing it would change the video's focus) COVERGIRL Yummy Gloss (acts: it is a makeup product being shown and recommended for its formula and finish, removing it would change the video's focus) COLOURPOP Super Shock Shadow (acts: it is a makeup product being shown and recommended for its formula, removing it would change the video's focus) NYX 24HR Hydrating Concealer Serum (acts: it is a makeup product being shown and recommended for its formula and finish, removing it would change the video's focus) MORPHE Chroma Plus Palettes (acts: it is a makeup product being shown and recommended for its formula, removing it would change the video's focus)

Original caption

the drugstore just has good makeup…. period! not everything is a dupe! #drugstoremakeup #affordablemakeup #makeup #ultahaul #makeupdupe

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Transcript

This might be a hot take, but I think that there are good affordable and drugstore makeup products that aren't duping anything. They're not duping anybody. They're just good on their own. Without having to be a dupe of a high-end or luxury makeup product. And that sounds kind of crazy coming from me because I love a good dupe. I love a good dupe makeup product. But I know after the whole Charlotte Tilbury dupe video last week that went viral, I feel like I got a little misunderstood. And as much as I love a dupe, as much as I love an affordable alternative to a luxury makeup product, I also know that there's just good makeup at the drugstore. Period. It doesn't have to be duping anything. They're just good. So we're starting out with the product that's actually skincare, not makeup. This BYOMA Phyto-Niacin Glow Serum isn't a dupe for anything. High-end or luxury. It's just good on its own. I feel the same way about their foaming rice deep cleanser from BYOMA. Not a dupe for anything at all. Just really good all by itself. I feel the same way about their sunscreen. They're phenomenal. They're not duping anybody. I already know you guys know how I feel about this Milani cheek kiss cream bronzer. Not a dupe for a high-end cream bronzer. Just a really good cream bronzer from the drugstore. I also love the Milani Conceal + Perfect Shine-Proof Skin Tint. This is such a good affordable skin tint if you like a stick foundation. A little bit more of a lighter coverage. And it's not duping anybody. It's just a good concealer serum. I don't talk about this NYX Bare With Me Concealer Serum nearly enough. I hate that it has a pump. That's my only gripe with this concealer. But this is such a gorgeous formula, especially if you have dry or mature skin. And she's not duping anybody. She's just a good concealer. I love my L'Oreal True Match Foundation. This has been around since 2004. Definitely not duping anybody. Just a really good drugstore foundation. I feel the same way about Lumi Glotion. She's iconic for a reason. And Miss Essence. This foundation stick. Literally $7. Hydrating, lightweight, amazing wear, stunning. She's not duping anybody. She's just a good foundation stick. I love this foundation stick so much. I feel the same way about this concealer. Essence Silky Fluid Concealer. $5.99. Hydrating, lightweight, stunning. She's not duping anybody. It's just a good concealer. Also love these soft touch bouncy blushes and the bouncy bronzers. These are so beautiful. And the bouncy bronzers. This is such a beautiful bronzer formula. There's like no shimmer in it. So it's nice and matte. My drugstore doesn't have a cover girl. That's sad because I have so many cover girl favorites too. I did find Covergirl. Yay! Covergirl has some really beautiful formulas. Also love these yummy glosses. These are so cushiony and hydrating. And this lip liner. Arguably not a dupe because these came out first. These lip liner shades are so long wear and so good. And I feel like they dry out ever. I can't wait to hear your thoughts on my picks. But also if you have any products that you also love from the drugstore that are not necessarily dupes, please drop them down in the comments below because if I didn't mention them, I might not know about it and I want to try it. As always, the goal of all my content is that makeup should be affordable and accessible for everybody because everyone deserves access to beauty. I love you guys and I'll see you then.