This brand cracked the code to content marketing and they're barely talking about their supplements.

This brand cracked the code to content marketing and they're barely talking about their supplements. So I was deep diving into Naked Harvest's ad account to see how many active ads they actually had running. But here's what's crazy. Most of their ads don't look like typical supplement ads. So breaking it down, they've got about 4,000 active ads running right now. 64% of these are video and 33% are static images. But here's what I found. Instead of pushing products, they're pushing content around three particular angles: lifestyle, cooking, and trends. For their lifestyle content, they're not just showing protein shakes at the gym. They're showing their products fitting into aspirational daily routines, morning rituals, morning workout routines, and busy work days. This is how they make it feel aspirational but still achievable. You're not buying a product, you're buying into the lifestyle. Second is their cooking content. They do a bunch of different content around baking in particular. And this does two things. It shows versatility of their products and adds actual value to their audience. People share this content, save it, and then make it themselves. And suddenly they're engaging with a brand that they didn't feel sold to. But here's one of the smartest parts. They're writing trending health product waves. Just look at these trends like matcha, search trends are exploding right now. Collagen, similar wave, how much this has increased over the last five years. And then creatine, and we know how popular that is right now. So while other supplement brands are screaming buy our protein right now, Naked Harvest are meeting their customers where they are already, in their lifestyle, in their kitchen, and in their search bar. That is content strategy done right. If you have another brand you want me to review, chuck it in the comments.