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All breakouts
7.5Text-HeavyOther hookEcommerce
Hook
Etsy
@thekeyforlove_
7.1K followers · usually 587 views a post
Views
4.4K
Likes
85
Comments
23
Shares
0
Promoted product
Etsy
Why it worked
The video taps into the common fear and vulnerability of small business owners regarding platform suspensions, creating relatable content that resonates with a large audience. The contrast between the negative news and the positive outlook on the second slide offers a hopeful resolution.
Summary
The creator shares a screenshot of an email from Etsy informing them that their shop has been permanently suspended. The second slide shows their physical stall, with text indicating a move towards "better opportunities."
Structure
- 1Etsy shop shut down notification
- 2Explanation of suspension consequences
- 3Transition to a physical stall
- 4Looking towards future opportunities
Product placement
Etsy: (a) it ACTS - it is the platform where the creator's shop was suspended, which is the subject of the video. Removing it would change the video's meaning. (b) it APPEARS - it is the brand name on the first slide. Removing it would not change the video's meaning.
On-screen text
Etsy
MY ETSY HAS BEEN SHUT DOWN
a random friday in May
Unfortunately, your shop is now permanently suspended.
What this means for you and your shop
• You can't sell or shop on Etsy anymore using this account, or any other account you create.
July - onto better opportunities
Original caption
this is a sign for anyone feeling down with their business🤍 #market #SmallBusiness #stall #greatecclestonshow #greateccleston
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