@thebishoptutu — 8x breakout

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Etsy is

@thebishoptutu

169.2K followers · usually 5.4K views a post

Views

43.9K

Likes

5.0K

Comments

475

View velocity

+1.1K views over 17.2d · ~65/day · 6 observations

Why it worked

The video taps into a common sentiment among consumers and sellers about the changing nature of online marketplaces. By posing a direct question to the audience, it encourages engagement and discussion, which is a key driver of TikTok's algorithm.

Summary

The video discusses Etsy's recent layoffs and its perceived struggle against competitors like Amazon, Walmart, and Temu. The creator questions whether Etsy has lost its original appeal of unique, handmade items and become too focused on mass-market competition and AI-generated products.

Structure

1Etsy's layoffs and competition
2Comparison to Amazon and other platforms
3Shift from unique handmade items to mass-market/AI
4Questioning Etsy's current strategy and appeal
5Call to action for viewer opinions

Product placement

Etsy (e-commerce marketplace) ACTS - it is the subject of the video, and its business decisions and market position are discussed. Removing it would change the video's topic. Amazon (e-commerce marketplace) APPEARS - mentioned as a competitor. Removing it would change the video's topic. Walmart (e-commerce marketplace) APPEARS - mentioned as a competitor. Removing it would change the video's topic. Temu (e-commerce marketplace) APPEARS - mentioned as a competitor. Removing it would change the video's topic. TikTok Shop (e-commerce marketplace) APPEARS - mentioned as a competitor. Removing it would change the video's topic.

Call to action

Do you still shop on Etsy? Why or why not?

Original caption

Etsy says competition from Amazon, Walmart and Temu is part of the problem. But what if Etsy's biggest problem is that it stopped being the Etsy people loved? Do you still shop there? #etsy #economy #layoff