Etsy is

@thebishoptutu

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42.8K

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Why it worked

The video taps into a common sentiment among consumers and sellers about the changing nature of online marketplaces. By posing a direct question to the audience, it encourages engagement and discussion, which is a key driver of TikTok's algorithm.

Summary

The video discusses Etsy's recent layoffs and its perceived struggle against competitors like Amazon, Walmart, and Temu. The creator questions whether Etsy has lost its original appeal of unique, handmade items and become too focused on mass-market competition and AI-generated products.

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Transcript, structure and on-screen text

5 beats, a 105-word transcript and 78 lines of on-screen text — the parts you need to write your own version.

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Original caption

Etsy says competition from Amazon, Walmart and Temu is part of the problem. But what if Etsy's biggest problem is that it stopped being the Etsy people loved? Do you still shop there? #etsy #economy #layoff