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Selling · SaaS › AI Tool

Adobeseen in 25 videos →adobe.com ↗

Why it worked

The video leverages the credibility of Forbes and the topic of influential CMOs to deliver a soft-sell message about Adobe's role in AI-driven creativity. The speaker's position as CMO of Adobe lends authority to the claims about the product's capabilities.

Summary

Lara Balazs, CMO of Adobe, discusses how AI and prompts are democratizing creativity, augmenting human imagination rather than replacing it. She emphasizes Adobe's mission to empower everyone to create.

Structure

1Introduction to Forbes and Adobe's role
2Discussion on prompts democratizing creativity
3Adobe's tools augmenting human creation
4The mission to empower everyone to create
5Conclusion on intentionality and creativity

Product placement

Adobe is mentioned as the presenter and its tools are discussed as enabling creativity through prompts.

Original caption

Lara Balazs, Adobe CMO & EVP of Global Marketing, shared why AI isn't replacing creativity, it's expanding who gets to create. Speaking at the World's Most Influential CMOs Summit in Cannes, she explained how prompts are making creative tools more accessible while keeping human imagination at the center. For Adobe, the mission remains the same: empower everyone to create. Presented by @Adobe

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On-screen text

Forbes Forbes PRESENTED BY Adobe Forbes Forbes Forbes World's Most Influential CMOs Lara Balazs CMO & EVP, Global Marketing, Adobe

Transcript

It is true that prompts are democratizing how we can create, create a fantastic video. And Adobe has the tools that help you do that. But the technology is augmenting the human. What is in your mind's eye that you can now bring to life with a prompt? That allows everybody to create. And our mission is empowering everyone to create. And there's intentionality in that word because with prompts and connecting still being about creativity, being the thing that connects people, that evokes emotion, that human-led and we're so excited to be a part of that.