Loading video…
All breakouts
30.0Talking HeadOther hookLifestyle
Hook
foundation
@ms.prinsloo
54.8K followers · usually 4.2K views a post
Views
125.3K
Likes
798
Comments
23
Shares
29
View velocity
+228 views over 4.2d · ~54/day · 4 observations
Why it worked
The video effectively demonstrates the product's claims through a relatable 'day in the life' format, showcasing its performance during various activities like a workout and daily errands, which builds trust and credibility for the long-wear claims.
Summary
The creator tests the Maybelline Super Stay Lumi Matte Foundation for its 30-hour wear claim, applying it before a day of activities including a workout and grocery shopping. She finds the foundation to be light, transfer-proof, waterproof, sweat-proof, and heat-proof, remaining intact throughout the day.
Structure
- 1Introduction of foundation and wear claim
- 2Application and initial claims (transfer, water, sweat, heat proof)
- 3
Original caption
I'm all for a longwear matte foundation, but usually they feel heavy and cakey. But I finally found a new favourite 🤭 a luminous matte foundation that has air-flex technology and lasts up to 30 HOURS! I tested it out and I must say, the claims are true #makeup #MaybellineSA #SuperStayLumiMatte #ad @Maybelline New York Africa
More from @ms.prinsloo
More breakout videos from this creator.
