80+ degrees & SUMMER WEAR TEST ☀️ Rare Beauty's new Natural Matte Foundation

@keepinupwithkavi

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SoundTikTok sound · original sound - keepinupwithkavi

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Promoted product

Rare Beauty Natural Matte Foundation

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

2 videos2 creators

Why it worked

The video provides a realistic, day-in-the-life wear test of a popular beauty product under challenging conditions (heat and humidity), which resonates with viewers looking for practical product performance insights.

Summary

The creator tests Rare Beauty's new Natural Matte Foundation throughout a long, hot day of work and commuting. She applies it in the morning and checks its wear throughout the day, noting its lightweight, matte, and natural finish. By the end of the day, she is impressed with its longevity and coverage, stating it held up well in the heat.

Structure

1Introduction and application of foundation
2Commute to internship
3Work day montage

Original caption

I wish I had this foundation sooner 🥲 @Rare Beauty is top of the game. Find the new Rare Beauty Natural Matte Foundation at @Sephora #RareBeautyPartner

More from @keepinupwithkavi

Product placement

Rare Beauty Natural Matte Foundation: ACTS - it is applied to the creator's face, and its wear is tested throughout the day. Removing it would change the video's purpose. Sephora: APPEARS - it is mentioned as the place to buy the foundation, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.

Call to action

Find the new Rare Beauty Natural Matte Foundation at @Sephora

On-screen text

80+ degrees & SUMMER WEAR TEST ☀️ Rare Beauty's new Natural Matte Foundation 6:15 am application 7:35 am drive to internship 10:00 am work work work 11:30 am coffee run base = gorgeous 2:45 pm more work 4:45 pm work is over yay! Rare Beauty's new Natural Matte Foundation only at Sephora

Transcript

I accidentally picked the hottest day of the week to test this foundation. I've a really busy day of internship and just be out and about for more than 8 hours, so let's do it together. Today, I'm trying Rare Beauty's new Natural Matte foundation. It says it primes, covers, and sets all in one, so I'm skipping my usual extra products and putting it through the test on this very humid day. Okay, wait, I really love how lightweight this is and I love how it's matte, but it doesn't make my skin look flat in anyway. Okay, I'm going to finish blending this out and I'm going to finish my makeup and let's get this day started. I've been outside in the heat all day and it hasn't separated or disappeared. It looks more natural now than this morning. It's been about 8 to 10 hours. Honestly, I'm impressed and a little offended. I've been told I need to use three separate products all this time. Getting ready is so much easier because of Prime's coverage and set. Get your own bottle of Rare Beauty's new Natural Matte Foundation only at Sephora.