Let's swatch all Rare Beauty lip oils

@prettythingswithjess

7.2K followers · usually 1.6K views a post

Views

39.8K

Likes

1.5K

Comments

130

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94

SoundTikTok sound · original sound - motherfunker_

View velocity

+1.5K views over 7.2d · ~208/day · 7 observations

Promoted product

Rare Beauty soft pinch lip oil

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Why it worked

The video effectively showcases a range of product shades, appealing to viewers interested in makeup and lip products. The clear display of each shade and its name, combined with the creator's application, provides a direct visual demonstration of the product's appearance and potential effect.

Summary

The creator showcases and swatches several shades of Rare Beauty soft pinch lip oil sticks on their lips. Each shade is applied and displayed with its name appearing on screen.

Structure

1Introduction of Rare Beauty lip oils
2Swatching and applying 'Muse'
3Swatching and applying 'Dream'
4Swatching and applying 'Wish'

Original caption

Swatching all shades of the new Rare Beauty soft pinch lip oil sticks! These are so pigmented and glossy!! Which shade is your favorite?✨ @Rare Beauty #rarebeauty #lipoil #lipswatch #newmakeup

More from @prettythingswithjess

Product placement

Rare Beauty lip oils: These are makeup products for lips that add color and gloss. They ACT as makeup, and removing them would change the video's content. The brand name "Rare Beauty" also APPEARS on the packaging, and removing it would not change the video's content.