your lips need sunscreen too

@emilyjuneeeee

42.4K followers · usually 4.5K views a post

Views

501.6K

Likes

743

Comments

12

Shares

12

SoundTikTok sound · original sound - emilyjuneeeee

Promoted product

Bask

Meet your new favorite sunscreen. We’re a celebration of feeling good: in the sun, in your skin, and with your people. Sunshine has always helped us do that. But sunscreen hasn’t. So, we created great-feeling SPF formulas that are lightweight, non-oily, easy to apply, and better for you and the planet.

Why it worked

The video addresses a common oversight in sun protection (lips) and offers a practical, desirable solution. The creator's personal experience and positive endorsement, combined with clear product benefits and a relatable scenario (summer/pool), make it effective native advertising.

Summary

The creator emphasizes the importance of applying sunscreen to lips, especially during summer. She introduces and demonstrates Bask lip balm, highlighting its SPF protection, moisturizing properties, vanilla scent, and reef-safe formula as essential for sun protection and lip care.

Structure

1Introduction: Lips need sunscreen too.
2Problem: Creator usually forgets lip sunscreen.
3Solution: Introducing Bask lip balm.
4

Original caption

If you aren't applying SPF to your lips this summer, what are you doing? @Bask #baskpartner

More from @emilyjuneeeee

Product placement

Bask (lip balm with SPF) - ACTS: The creator applies it to her lips, discusses its benefits (sun protection, moisturizing, flavor), and shows the product packaging. Removing it would change the video's focus and purpose. It is the subject of the video.

On-screen text

your lips need sunscreen too

Transcript

your lips need sunscreen too. Not just for our face and our bodies, but for these. I spend so much time in the sun during the summer and I'm usually good about protecting my skin, but never my lips. And that changes now. I've been loving this lip balm from Bask. It also gives your lips a little bit of shine, which we love. It literally doesn't taste like sunscreen at all. It has a vanilla flavor, which is how I'm trying to smell all the time. The texture is super buttery without it being waxy, so you can wear it on top of lip product, under lip product, whatever your little lips desire. This prevents moisture loss, so no more prune lips at the pool. It's also Hawaiian reef safe. So you can take it on vacation. I have one in my room, I have one in my bathroom, and my beach bag. This comes with me everywhere. It's like the perfect little touch-up for SPF throughout the day. Your lips will definitely thank us in the future.