this was real whimsy

@emilyjuneeeee

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SoundTikTok sound · original sound - emilyjuneeeee

Promoted product

MAC Tender Collection

Why it worked

The video taps into nostalgia for a specific, beloved makeup collection, resonating with viewers who shared similar experiences or appreciate the aesthetic. The creator's emotional connection to the product makes the mention feel authentic and relatable.

Summary

The creator reminisces about a past MAC Cosmetics collection from their high school days, specifically the "Tender Tones" from the "Cook Collection." They express a desire for such nostalgic and impactful makeup releases to return.

Structure

1Recalling a past MAC collection
2Describing the "Tender Tones" from the "Cook Collection"
3Expressing nostalgia and desire for similar releases
4Showing images of the collection

Product placement

MAC Cosmetics (MAC): a makeup brand that sells cosmetics. The MAC Tender Collection is a line of makeup products. The "Purring" shade is a specific product within that collection. The "Cook Collection" is a specific makeup collection by MAC.

Original caption

please look up photos of Mac cook collection 😭😩🦋🦋🦋🦋

More from @emilyjuneeeee

On-screen text

this was real whimsy

Transcript

this was real whimsy some of you are gonna be too young to understand the magnitude of this but MAC Cosmetics had us by the balls like a new MAC collection when I was in high school was like saving everything for that and I was laying here and I was like what were those clear little pots with the like tinted jellies no they were tender tones and I just like I can't really picture a makeup purchase that I would make today that would leave such a mark on me but this was from the cook collection which was like a retro cooking fun like can we start doing this again can somebody wake it up because I need to feel this this like makes my heart sore