I met this guy, my friends and I, and he goes, do y'all know Tinx?

@itsmetinxpodcast

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ICE BREAKERSseen in 2 videos →https://www.ice-breakers.com/ ↗

Why it worked

The video uses a high-engagement storytelling format (sharing personal 'tea') to keep viewers watching, while the brand placement remains subtle and integrated into the podcast set design.

Summary

The creator shares a humorous story about a guy who recognized her from her online presence and another story about an ex-boyfriend's wife using her name for marketing. The video is a clip from a podcast episode sponsored by Ice Breakers.

Structure

1Creator recounts a funny encounter with a fan
2Creator shares a story about an ex-boyfriend's wife
3Creator expresses frustration over the misuse of her name
4Creator concludes the story with a dismissive shrug

Product placement

The brand ICE BREAKERS is prominently displayed on the backdrop behind the speakers throughout the video.

On-screen text

ICE BREAKERS

Original caption

Some of your responses were actually insane 😭 new live ep is up thanks to @ICE BREAKERS Mint & Gum #ad

More from @itsmetinxpodcast

Their other posts in the index, biggest breakout first.

Transcript

I met this guy, my friends and I, and he goes, do y'all know Tinx? And I go, obviously. And he goes, yeah, I do too. And I was like, wait, is that our like new pitch to be like, I'm with the girls? No, no, no. He was like, we used to text. And I was like, I love that for you. I love that for you. And I spill some major tea. I had a boyfriend in college. He went on to marry this girl who was like a coach of some, you know, like the online coach type. And she sent out an email marketing blast that was like, my husband used to date Tinx. Like, here's what. You can't use my name in the freaking email title. And guess what I did about it? Nothing. I was like, you know what? And then I forgot about it.