Why it worked
The video likely resonated due to its relatable narrative of overcoming a breakup and achieving significant success, framed with a humorous and empowering punchline. The "glow-up" narrative combined with a specific, aspirational achievement like being featured in the New York Times taps into common desires for vindication and success.
Summary
The creator recounts a story about her ex-boyfriend breaking up with her and suggesting they stay friends. She humorously states she told him she'd be in the New York Times, and three years later, she was indeed featured on the cover of the business section.
Structure
- 1Ex-boyfriend's breakup and proposal to stay friends
- 2Creator's witty retort about being in the New York Times
- 3Her eventual appearance on the cover of the business section
On-screen text
me thinking about how my cheating boyfriend broke up with me and then said "let's stay friends, when can I see you next" and I said "in the new york times" and then 3 years later I was on the cover of the business section