TARGET COME TO THE FRONT

@kaitlyngale

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SoundTikTok sound · original sound - kaitlyngale

Why it worked

The creator taps into a shared frustration about a beloved loyalty program being discontinued, resonating with viewers who likely experienced similar disappointment.

Summary

The creator expresses frustration and disappointment with Target for removing its cashback program through Target Circle. She recalls how the program allowed users to earn and save money on purchases, and laments its discontinuation.

Structure

1Introduction of Target's cashback program
2Creator's personal experience and frustration
3Questioning the removal of the program
4Comparison to current offerings
5Concluding with disappointment

Product placement

Target (retailer): ACTS - the video discusses its loyalty program and how it has changed. Removing it would change the video's topic. Target Circle (loyalty program): ACTS - the video discusses its features and how they have been removed. Removing it would change the video's topic.

On-screen text

TARGET COME TO THE FRONT

Original caption

I actually now feel 0 incentive to use my number at checkout thank u target #target #rant #targetcircle #hottake

More from @kaitlyngale

More breakout videos from this creator.

Transcript

The day the world really went to shit was when Target got rid of their like cashback Target Circle or deal. Does anyone know or remember what I'm talking about? Like every purchase you made at Target, you would earn like a couple cents or like a couple dollars depending on how much your like total was. And then it would accumulate in your wallet and then you could spend it when you had like some money saved up. Like why the fuck did they get rid of that? Truly. Every single time I use my number to check out because it does nothing. I'm not accumulating anything. Target, please explain. And I don't want to hear no bullshit like, oh, well now you can get like the Target Circle card and earn 5% back on your purchases. Like I'm not that's not what I want. Really done. Really done. Pissed me off and fucked up.