Loading video…
All breakouts
28.3Talking HeadWarning hookEducation
Hook
do NOT buy a brita for your dorm
@akmtote
1.7K followers · usually 1.5K views a post
Views
41.5K
Likes
620
Comments
15
Shares
35
Why it worked
The video taps into a common pain point for college students: the cost and practicality of dorm room essentials. By offering a contrarian take on a popular item like a Brita, and providing a simple, actionable alternative, the creator's advice is relatable and shareable.
Summary
The creator advises college freshmen against buying a Brita water filter for their dorm rooms. They argue that Britas are useless and prone to molding, and that dorm buildings typically provide a water dispenser which is a better alternative.
Structure
- 1Advice against buying a Brita for dorms
- 2Reason 1: Britas mold
- 3Personal experience with moldy Britas
- 4Alternative: Dorm water dispenser
- 5Conclusion: Use the dorm's water dispenser
Product placement
Brita: Britas are water filters that are used to purify drinking water. In this video, the creator states that Britas are useless and moldy, and that the water dispenser in their dorm building is better. The creator does not use the Brita, and its presence is only mentioned as a negative example. Removing it would not change what happens in the video.
On-screen text
do NOT buy a brita for your dorm
Original caption
i am a BRITA hater! super overrated! #college #dorm #university #advice #dorms
More from @akmtote
More breakout videos from this creator.
