@accessatlanta — 363x breakout

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HI ATLANTA

@accessatlanta

185.1K followers · usually 1.9K views a post

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506.4K

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Promoted product

Northside Hospital

Why it worked

The video effectively blends personal lifestyle content (pickleball, lunch with friends) with professional life, showcasing the creator's role as an RN. This relatable "day in the life" format, combined with a subtle recruitment message for Northside Hospital, likely resonated with viewers interested in both lifestyle and career opportunities in Atlanta.

Summary

This video follows Megan, an RN Super User, through a day in her life in Metro Atlanta. It showcases her work at Northside Hospital, her passion for pickleball with friends, and a lunch outing at IPP's Pastaria & Bar. The video highlights her dedication to patient care and professional growth within the hospital system.

Structure

1Playing pickleball and introducing herself
2Working at Northside Hospital
3Discussing her role and growth at Northside
4Playing pickleball with friends
5Having lunch at IPP's Pastaria & Bar
6Recruiting message for Northside Hospital

Product placement

Northside Hospital: APPEARS - a hospital building and its name appear throughout the video. Removing it would not change what happens in the video. Northside Hospital Cherokee: APPEARS - a hospital building and its name appear. Removing it would not change what happens in the video. IPP's Pastaria & Bar: ACTS - the restaurant is visited for lunch, and the food is shown. Removing it would change what happens in the video. Kenney Askew Park: ACTS - the park is mentioned as a go-to pickleball court. Removing it would change what happens in the video.

Original caption

"Our city. Your experience!" 💫 Experience ATL through the eyes of Megan Bailey, Super User RN at Northside Hospital Cherokee. Megan's guide to Atlanta: Go-to pickleball court - Kenney Askew Park Must-try lunch spot - @Ipp’s Pastaria & Bar Head to the link in bio for details on Northside Hospital news and events.