La guerre des glaces

@bfmbusiness

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Ben & Jerry's

Official site for Ben & Jerry

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Why it worked

The video leverages the strong brand recognition of Ben & Jerry's and the controversial nature of its co-founder's activism to create engaging content. The narrative of a beloved brand's values clashing with its corporate ownership is inherently interesting and likely drove shares.

Summary

This video discusses the co-founder of Ben & Jerry's, Ben Cohen, and his activism. It highlights how his political stances and activism, which are core to the brand's identity, are causing friction with the parent company, Unilever, and its subsidiary, The Magnum Ice Cream Company.

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Transcript, structure and on-screen text

5 beats, a 247-word transcript and 90 lines of on-screen text — the parts you need to write your own version.

Original caption

Ben & Jerry's en mission pour sauver ses glaces 🍨 Ben Cohen, le fondateur de Ben & Jerry's, s'engage pour de nombreuses causes politiques, notamment contre l'occupation israélienne des territoires palestiniens ou contre Donald Trump. Des valeurs qui ne plaisent pas à la maison-mère, The Magnum Ice Cream Company. 🎙️ Enora Le Louarn ▶️ Découvrez l'histoire de la guerre des glaces en intégralité sur Youtube ! #business #economie #sinformersurtiktok #icecream