POV: you had the idea to put charms on water bottles and 5 years later you launch a 39-piece collection in every single Target store.

@chartrecar__

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Chartrecar's collection

Why it worked

The video taps into the relatable aspiration of turning a small idea into a major retail success, leveraging the widespread recognition and appeal of the Target brand.

Summary

The creator showcases their new 39-piece collection of charms for water bottles, launched in every Target store. The video highlights the journey from idea to a large-scale retail launch.

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Original caption

somebody PINCH ME!!! Our back to school collection is by far our biggest launch EVER! so grateful to my team and everyone at @target ❤️ available now at your local Target store!!! #womeninbusiness #entrepreneur #smallbusinessjourney #target #founder