Walking you through the entire CharCharms back to school collection at Target

@chartrecar__

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Promoted product

CharCharms

CharCharms is the ultimate water bottle accessories brand, as seen on Shark Tank! We make your tumbler even cuter with stylish charms, pouches, straws, and more. Shop now to personalize your bottle and make hydration fun!

Why it worked

The video effectively showcases a visually appealing and trendy product line (CharCharms) in a popular retail setting (Target), leveraging the creator's personal connection as the founder to build authenticity and relatability. The clear demonstration of product variety and the inclusion of popular cultural references (like Taylor Swift inspiration) likely resonated with the target audience.

Summary

The founder of CharCharms walks viewers through their new back-to-school collection at Target, showcasing water bottle charms and stickers. The video highlights various designs and new sticker products inspired by Taylor Swift.

Structure

1Introduction to CharCharms collection at Target
2Showcasing water bottle charms
3Introducing water bottle stick-on hooks
4

Original caption

my BIGGEST collection ever just dropped at @target ❤️ let’s go through it together!! #targetfinds #charcharms #waterbottleaccessories #backtoschoolshopping #backtoschoolhaul

More from @chartrecar__

Product placement

CharCharms: ACTS - The video showcases and describes CharCharms water bottle charms and stickers. Removing them would change the video's content. Target: APPEARS - A retail store where the products are sold. Removing it would not change the video's content.

Call to action

If you're at Target, make sure you go check it out.

On-screen text

Walking you through the entire CharCharms back to school collection at Target FIRST TIME SEEING THE NEW BACK AT TARGET. I'M THE FOUNDER SO I'M GONNA THROUGH OUR ASSORTMENT. SO WE HAVE 39 DIFFERENT CHARMS AND ACCESSORIES. MORE OVER HERE. WHAT I'M GONNA IS JUST SHOWING THE DIFFERENT CHARMS THAT WE CREATED. PINK ONES, WE HAVE A CUTE COWBOY ONE, A DISCO ONE, FLOWERS, DICE, EVEN HAVE ONE THAT SAYS, GOOD AND I'M OBSESSED WITH THESE. MY PERSONAL FAVOURITE IS A LITTLE COFFEE. SO CUTE. THEN WE HAVE STICK ON HOOKS. ON HOOKS TO ATTACH THESE CHARMS TO YOUR OR YOU CAN AND THEN ON THIS SIDE, WE OUR STICKERS. ALL WATERPROOF WATER BOTTLE STICKERS. YOU CAN EITHER BUY A SINGLE YOUR BOTTLE, OR YOU CAN BUY A PACK WHICH I HAVE LOVING. THESE. THESE ARE INSPIRED BY MISS T. SWIFT. PRODUCT THAT WE IT'S OUR WATER BOTTLE STICK. ARE LITTLE 3D ON YOUR WATER BOTTLE. OF SEE IN THE IMAGE HERE, A CUTE LITTLE WAY TO ACCESSORIZE YOUR WATER BOTTLE. THIS COLLECTION. IF YOU'RE AT TARGET, MAKE SURE IT OUT.

Transcript

This is my first time seeing the new back at Target. I'm the founder so I'm gonna walk you through our assortment. So we have 39 different charms and accessories. More over here. What I'm gonna is just showing the different charms that we created. Pink ones, we have a cute cowboy one, a disco one, flowers, dice, even have one that says, good and I'm obsessed with these. My personal favourite is a little coffee. So cute. Then we have stick on hooks. On hooks to attach these charms to your or you can and then on this side, we our stickers. All waterproof water bottle stickers. You can either buy a single your bottle, or you can buy a pack which I have loving. These. These are inspired by Miss T. Swift. Product that we it's our water bottle stick. Are little 3D on your water bottle. Of see in the image here, a cute little way to accessorize your water bottle. This collection. If you're at Target, make sure it out.