I've realized

@mafeanzures

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

IGK Color Depositing Mask

Why it worked

The video taps into a common struggle with maintaining vibrant hair color, making it relatable. The creator's proactive solution using a specific product, combined with the anticipation of results for an upcoming event, creates engagement and encourages viewers to consider the product.

Summary

The creator discusses the difficulty of maintaining red hair color and shows the difference in her hair color over a week. She then introduces the IGK Color Depositing Mask in the shade "Williams Burgundy" to refresh her color before a photoshoot and birthday.

Structure

1Discusses hair color maintenance challenges
2Shows before and after of hair color fading
3Introduces IGK Color Depositing Mask
4Applies mask, dealing with potential mess
5

Original caption

putting it to the test @IGK Hair color depositing conditioner in shade williams burgundy 🍒 stay tuned for the results ✨ #fyp #hairdye #redhair #haircolor #hairtransformation

More from @mafeanzures

Product placement

IGK Color Depositing Mask (Acts: used to deposit color onto hair, result is visible change in hair color. Removing it would change the video's outcome.)

On-screen text

I've realized hair color is extremely hard to maintain my hair a week ago: my hair now: I was kind of liking the red vibe Birthday photoshoot tomorrow MY BIRTHDAY 3 days it's my birthday in literally 3 days freshly dyed this: this is the IGK color positing mask I've never tried before good reviews: Color That Sticks Compra Verificada Calificado en Estados Unidos Victoria great for maintaining your color Buy it it's worth it!!! Emily Compra Verificada Perfect results! Great for the "cherry cola" look this is the shade Williams Burgundy on Pinterest what I saw it looks is literally COLOR HAIR MASK also thinking I'm gonna wear plastic bags in my hands I literally just got my nails I don't want to stain my nails I don't have plastic bags I'm thinking plastic bags how even but I really sacrifice my nails this is a hair mask leave it on 15 MIN *in the process* is not with plastic bag *nails it is* do this fast wash my hands not make a mess I tried to make a mess looks I tried to not make a mess whole hair covered is just but I'm gonna wash it honestly for way longer than 15 minutes left it for 30 min all I have to do TO DO LIST - wash it - dry it - style it wash it and wash it and

Transcript

I've realized hair color is extremely hard to maintain. My hair a week ago: Reference, this was my hair a week ago. And this is my hair now. It is way more copperish. And I was kind of liking the red vibe. Birthday photoshoot tomorrow. It's my birthday in literally 3 days. So I want freshly dyed this. What we're using today: This is the IGK Color Depositing Mask. I've never tried before. I've seen so many good reviews. This is the shade Williams Burgundy. I looked it up on Pinterest and this is what I saw. It looks promising. This is literally just a hair mask. So I only have to leave this on for about 15 minutes. *in the process* is not with plastic bag. *nails it is*. I'm gonna try to do this fast so I can wash my hands and not make a mess. I tried to not make a mess and my bathroom looks 10 times worse because I tried to not make a mess. Whole hair covered. To be honest, all I want to do right now is just wash my hands. But I'm gonna leave this on for 15 minutes. I sat down to edit and I honestly loved this on for way longer than 15 minutes. I probably left it for around 30, 35. All I have to do now is wash it. Wash it and I'll show you guys the results.