I know hair loss and thinning in our 50s is a major frustration.

@torileesbeautymix

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SoundTikTok sound · Hear You (Lofi)

Promoted product

EPAIS Scalp Boosting Ampoule

Epais delivers safe, hormone-free lash and brow care powered by clinical research and natural ingredients. Our serums strengthen, lengthen, and nourish from root to tip, proven gentle for sensitive eyes. Discover bold beauty with science-backed results you can trust.

2 videos2 creators

Why it worked

The video effectively addresses a common concern for its target demographic (hair loss in women over 50) and provides a clear demonstration of a product that offers a solution, complete with before and after visuals.

Summary

The creator discusses the frustration of hair loss and thinning in women over 50. She then demonstrates the EPAIS Scalp Boosting Ampoule, highlighting its applicator brush and benefits for scalp health and hair fullness, showing before and after results.

Structure

1Introduction to hair loss concerns
2Introduction of EPAIS Scalp Boosting Ampoule
3Demonstration of product application

Original caption

My scalp definitely has needed some extra care lately, and the EPAIS Scalp Boosting Ampoule has now become part of my routine. It feels lightweight and cooling on wet hair, and the built-in brush applicator makes it easy to massage and distribute the ampoule evenly across my scalp. Of course consistency is key and I’m here for it. I’m choosing to focus on healthier-looking hair with stronger roots with EPAIS. #EPAIS #ScalpBoostingAmpoule #ScalpCare #HealthyScalp #HairCare 💋𝑇𝑜𝑟𝑖 𝐿𝑒𝑒

More from @torileesbeautymix

Product placement

EPAIS Scalp Boosting Ampoule ACTS - it is applied to the scalp to boost hair growth and improve scalp health. Removing it would change the video's purpose. EPAIS APPEARS as a brand name on the product. Removing it would not change what happens in the video.

On-screen text

Key Ingredients 3rd-Generation Biome PDRN strengthens scalp elasticity Refreshes and balances scalp Reduces scalp flakes Improves dandruff After Before

Transcript

I know hair loss and thinning in our 50s is a major frustration. So, I'm on a mission to fix my scalp and this ampoule is a Korean scalp boosting ampoule. I love that it has a comb type mess-free brush that distributes the formula so very easily. Now the brush also helps to improve the absorption of the key ingredients. And it helps with scalp stress. It removes dead built-up skin cells and I love that it's clinically proven to reduce hair shedding in just two weeks. It also has this great ability to instantly give my hair this fuller and more lifted look while also improving my scalp condition. So my mission to fix my scalp is now complete. Now that I've added this ampoule to my beauty routine.