What Great Creatives See #4

@shinleah

4.1K followers · usually 1.8K views a post

Views

552.4K

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103.5K

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SoundTikTok sound · dreamcore

Promoted product

Starboy

⭐

Why it worked

The video taps into a desire for technology that is more whimsical and less utilitarian, contrasting it with the current trend of AI integration. By focusing on the emotional connection and unique personality of the 'Starboy' device, it appeals to a sense of nostalgia and a desire for novelty in hardware.

Summary

The video introduces Starboy, a small, star-shaped wearable device with a screen that displays emotions and reacts to its environment. It highlights that unlike most tech products, Starboy does not have an app or aim to make users more productive, instead focusing on personality and emotional attachment.

Structure

1Introduction to Starboy as a creative product
2Demonstration of Starboy's emotional reactions
3Explanation of Starboy's features (camera, sensor)
4Comparison to other tech products and the concept of personality in hardware

Original caption

Hot take: @lilguynet is this generation’s Tamagotchi. ⭐️ Not because they do the same thing. Because they make people emotionally attached to tiny pieces of hardware. Too early, or am I onto something? #marketing #hardware #tamagotchi #design #fashion

More from @shinleah

Product placement

Tamagotchi: a digital pet toy that appears in the video as an example of a product people become emotionally attached to. Removing it would not change what happens in the video. Starboy: a wearable AI device that has a camera, microphone, and sensor, and displays different emotions. It is shown acting and reacting to its environment. Removing it would change what happens in the video. Apple: a company whose design award was won by 'Any Distance'. It merely appears as a logo. Removing it would not change what happens in the video. Spotify: a music streaming service whose recommendation algorithm is used by the 'Rabbit Holes' software. It is mentioned as part of the description of 'Rabbit Holes'. Removing it would not change what happens in the video.

On-screen text

What Great Creatives See #4 IS EVERY INTO EVERYTHING, Starboy is a weird, anti-AI wearable The first time I've ever had a podcast guest join from a hot tub. Also: Meta's AI jitters, Elon Musk resets xAI, Travis Kalanick comes for Waymo, and more. ALEX HEATH MAR 13, 2026 • PAID A special hello to all of you who signed up from yesterday's Anthropic story. I'm headed to Austin, Texas for SXSW and then San Jose for Nvidia GTC on Monday. More on that below. 1998 2000 Meet Starboy, the alien toy that hates being called AI ACCESS Spotify MADE CREATURE IS JUST THIS STARBOY. CAMERA, SENSOR. COLD, cold and angry 😠🥶 SHIVERS. TOO ANXIOUS. IF GETS AND ITS PERSONALITY OVER DIFFERENT EYES. PART, APP. TO EMAILS PRODUCTIVE. A DANIEL KUNTZ THE WORLD OF SOFTWARE THE OTHER STUFF #25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 EPISODE 25 DANIEL KUNTZ THE CURRENT THING LILGUY "he's just a little guy..." 2025-present SOFTWARE Rabbit Holes Experimental graph interface for steering Spotify's music recommendation algorithm. 2024 Crunchy tomatoes Menu scanner app that tells you what to order based on your preferences. 2024 BlueNote Speed up + slow down audio, loop sections, split stems and more. 2023-present Any Distance Workout tracker and story designer. 2021-present 2023 Apple Design Award winner. Szechuan Saturator Whimsical distortion plugin 2020 HARDWARE GET IF JUST PERSONALITY? BE BEAUTIFUL, UNNECESSARY, WANTED ANYWAY? LIKE HE'S JUST A LITTLE GUY 40.2K followers lilguynet 52 posts 19 following lilguynet.net

Transcript

is This is why I love creatives. While every tech company is trying to put AI into literally everything, This guy made a tiny little creature that basically just hangs out. This is Starboy. He has a camera, microphone, and sensor. If it's cold, cold and angry 🥶 shivers. Too anxious. If gets and its personality over different eyes. Part, app. To emails productive. A person Daniel, previously Apple Apple Design Award winner. And I think this is why hardware is about to get fun again. What if technology could just have personality? Be beautiful, unnecessary, wanted anyway? I think people should make things like this. He's just a little guy...

I got to try the @GENIC Capsule, and what surprised me wasn’t the camera itself.