HOW TO GROW YOUR BRAND AS A CREATOR

@thestevenmellor

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SoundTikTok sound · Lazy Sunday

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Laterlater.com

Influencer marketing built for creators and trusted by brands. Run campaigns, manage social media, and track performance with AI-powered insights.

Why it worked

The video provides a clear, actionable system for content creators struggling with managing multiple platforms, offering a practical solution with a visual demonstration of a scheduling tool.

Summary

This video explains a content creation system for solo creators to grow on multiple platforms by batching writing, production, and scheduling. It demonstrates using the Later app to schedule content efficiently.

Structure

1Introduce the challenge of growing on multiple platforms
2Present a 3-step system: batch writing, production, and scheduling
3Provide an example schedule (Sunday writing, Monday filming, Monday night scheduling)
4

Original caption

“Just post more content” they said. Truth is, as a solo creator, I’ve tried growing on multiple platforms at once I got to 185K on IG  Then I grew TikTok to 128K Now I’m adding LinkedIn and Twitter to the mix It’s a lot to manage, especially since I’m only one person. That’s where Later comes in → Stick around until the end to see a break down of my content strategy And if you want to learn how to schedule out content head to my profile to check out the article @Later #growthhack #contentstrategy #contentmarketing #laterpartner

More from @thestevenmellor

Product placement

TikTok: merely APPEARS - a corner watermark, removing it would not change what happens in the video. Instagram: merely APPEARS - a corner watermark, removing it would not change what happens in the video. LinkedIn: merely APPEARS - a corner watermark, removing it would not change what happens in the video. Later: ACTS - its interface is operated to schedule content, removing it would change what happens in the video.

Call to action

Learn how to schedule your content in my profile

On-screen text

HOW TO GROW YOUR BRAND AS A CREATOR GROW MULTIPLE PLATFORMS AT ONCE! 1 BATCH YOUR WRITING 2 HOUR BLOCK EXAMPLE 1 SUNDAY IS FOR WRITING 3 MONDAY NIGHT I SCHEDULE EVERYTHING W/ LATER 2 BATCH YOUR PRODUCTION 4 HOUR BLOCK 2 MONDAY IS FOR FILMING LEARN HOW TO SCHEDULE YOUR CONTENT IN MY PROFILE

Transcript

Just post more content, they said. Truth is, as a solo creator, I've tried growing on multiple platforms at once. I got to 185K on IG. Then I grew TikTok to 128K. Now I'm adding LinkedIn and Twitter to the mix. It's a lot to manage, especially since I'm only one person. That's where Later comes in. Stick around until the end to see a breakdown of my content strategy. And if you want to learn how to schedule out content, head to my profile to check out the article. @Later #growthhack #cont How to grow multiple platforms at once. You need a system, here's mine. Batch your writing, 2-hour block. Batch your production, 4-hour block. Schedule your content, 1-hour block. Example: Sunday is for writing. Monday is for filming. Monday night, I schedule everything with Later. Now let's schedule everything out. For example, I do all my writing on Sunday. Then Monday, when the kids are at school, I get to film. Then Monday night, I schedule everything with Later. You can schedule multiple platforms at once. And that's going to save you so much time and effort with scheduling. That now you get actually focus on growing your business. Now let me show you how to schedule everything with Later. Go to Later, go to Calendar, import your media. Make sure your accounts are connected. Next, drag your media onto the timeline and start scheduling. You can set notifications. You can even schedule out stories. And like that, our content for the week is set. And if you want to learn how to schedule your content, head to my profile.