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@kyewilcox — 9x breakout selling Braun | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

8.9×Talking HeadOther hookLifestyle

Hook

Modern Mullet & Goatee combo.

@kyewilcox

106.3K followers · usually 63.8K views a post

Views

564.9K

Likes

16.5K

Comments

84

Shares

718

SoundTikTok sound · Sextape

Promoted product

Braun offers a wide range of award-winning grooming and hair removal products, including electric shavers for men and epilators and IPL devices for women.

Why it worked

The video likely worked due to its satisfying visual of a grooming transformation, combined with the popular "modern mullet" aesthetic. The close-up shots and the use of a recognizable grooming tool like Braun add to its appeal.

Summary

The video shows a man trimming his beard and goatee with a Braun electric razor, styling it into a modern mullet and goatee combination. He is shown from the side profile as he meticulously shapes his facial hair.

Structure

1Introduction of the "Modern Mullet & Goatee combo."
2Trimming the neck beard with a Braun razor.
3Shaping the goatee area.
4Refining the jawline and neck.

Original caption

The sink is clean I promise #shave #mustache #goatee #mullet #haircuts

More from @kyewilcox

More breakout videos from this creator.

5

Final touch-ups and smoothing.

Product placement

Braun (appears, acts - used to trim beard, removing it would change what happens in the video)

On-screen text

Modern Mullet & Goatee combo.

Beard or Moustache? #shave #cleanup #mustache #haircuts #trim

Cleaning up the goatee combo. #shave #cleanup #trim #mustache #haircuts

Braun electric shaver

2.1Mviews·@kyewilcox

Modern Mullet + Moustache Combo #shave #mustache #mullet #haircuts #modernmullet

Braun electric shaver

1.7Mviews·@kyewilcox

Is it moustache mullet season? #shave #mustache #mullet #haircuts #backwardshat

1.5Mviews·@kyewilcox

Styled with @BASED #middlepart #hairtok #haircuts #hairstyle #hairinspo

Fresh cut for the summer #mullet #moustache #modernmullet #haircuts #hairstyle

Freaked out #fyp

#fyp

822.2K97.1K1.0K

Goatee + Moustache combo #shave #cleanup #trim #mustache #haircuts

640.1Kviews·@kyewilcox

The routine @BASED #hairtutorial #hairstyle #hairtok #menshair #hair

BASED Sea Salt Spray

464.4Kviews·@kyewilcox

Mustache + Goatee combo clean up #shave #haircuts #mustache #goatee #mullet

Braun electric shaver

510.8Kviews·@kyewilcox

What we calling this style? #hairtok #hairstyle #haircuts #hair #hairinspo