American Apparel Had The Hardest Advertising Creative

American Apparel's photography style in their advertising campaigns was absolutely revolutionary, and of what it did for internet culture and fashion marketing. The controversial nature of their photography is what made and broke the brand, but it was needed in terms of its cultural relevance and impact when it comes to visuals and creative production. That is extremely inspiring. Creatives should study this to understand the importance of visual production, photography, and advertising, and how this can shape culture and also have that culture use your brand as inspiration, which allows you to sell more products at scale. #AmericanApparel #AdvertisingHistory #FashionMarketing #CreativeDirection #BrandStrategy