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28 videos
14.2Talking HeadOther hookLifestyle
Hook
aura farming Josh Hart
@vitacoco
1.2M followers · usually 17.4K views a post
Views
247.3K
Likes
1.1K
Comments
51
Shares
52
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The video likely gained traction due to the unexpected and humorous interaction between a brand mascot and a recognizable personality (Josh Hart), creating a shareable and engaging moment.
Summary
A person in a Vita Coco coconut water mascot costume hands a bottle to a man on a city street. The man accepts the bottle and looks at it. The Macy's department store is visible in the background.
Structure
- 1Mascot approaches man
- 2Mascot offers bottle
- 3Man accepts bottle
- 4Man looks at bottle
Product placement
A person in a Vita Coco mascot costume hands a bottle of Vita Coco coconut water to a man.
Original caption
coco man and a fan #vitacoco #coconutwater @Josh Hart
More from @vitacoco
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