Please grab a Freewater because it’s actually free!

@freewater.io

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Selling · Other Product

FreeWaterseen in 14 videos →https://www.freewater.io ↗

Why it worked

The video uses a 'man on the street' interaction to demonstrate a unique, counter-intuitive business model (free products funded by ads) in a way that feels authentic and helpful.

Summary

A person hands out free bottles of water to pedestrians on a New York City street. The video explains that the water is free because the packaging is used as advertising space.

Structure

1Handing out free water bottles to strangers
2Explaining the water is free
3Explaining the business model of ad-supported packaging

Product placement

Freewater branded water bottles are the central focus of the video.

On-screen text

Free water for everyone!

Original caption

Please grab a Freewater because it’s actually free! #freewater #free #water #nyc #newyork

More from @freewater.io

Their other posts in the index, biggest breakout first.

Transcript

Please grab a Freewater because it’s actually free! Yeah, absolutely. Take it. Thank you. Absolutely. Free water. Water is free. You want to take it? If you're thirsty, take it. It's free. Just natural spring water. Take it. Yeah. Use the packaging as ad space, so it's always free. Free water. I know that, Eddie. There you go. Take it. Do you know why it's free? Yeah, because the publicity pay for the ads.