Hook
Books for young entrepreneurs. The Millionaire Next Door, skip. I don't think entrepreneurs should read that. The 4-Hour Workweek, read. But not if you want to be an empire builder. Atomic Habits, read. Most people can't win because they can't be consistent over long periods of time. Once you get that, you don't need to study it. Good to Great, study. This is about building a durable business. Zero to One, read. It'll teach you how to create a monopoly. It's not the right book to study, it's just good to know. Ready Fire Aim, study. It gives you the levels of business and what to do at each level. The Obstacle Is The Way, read. The whole book's in the title, but it's a good read. Traction, study. Don't just study it, motherfucker, do it. Most people don't know how to operate a business, that's the book to teach you that. Awaken the Giant Within, study. You can reread that every five years and be good. It'll teach you about you in context of your business.
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