Why it worked
The video uses a popular 'get ready with me' format combined with a beauty product demonstration, appealing to viewers interested in makeup and skincare routines.
Summary
The creator applies a skincare product and then uses MAC Strobe Cream as a highlighter before applying lip product. The video shows a quick makeup routine after traveling.
Structure
- 1Applying skincare
- 2Applying highlighter
- 3Applying lip product
- 4Final look
Product placement
MAC Cosmetics Strobe Cream (appears to be used as a highlighter or primer, it is applied to the face and blended in, making the skin appear luminous. Removing it would change the final look of the makeup.)