WHY WOULD YOU BUY THIS WHEN YOU CAN BUY THAT

@happeningsofkendra

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SoundTikTok sound · original sound - happeningsofkendra

Promoted product

Aritzia Golightly cardigan

Why it worked

The video taps into the popular 'dupe' trend, offering a direct comparison between a desirable but expensive item and more affordable alternatives, which resonates with budget-conscious shoppers.

Summary

The creator compares the Aritzia Golightly cardigan to more affordable alternatives found on Amazon. She highlights the price difference and fabric composition of each option to help viewers make a more budget-friendly fashion choice.

Structure

1Introduce Aritzia cardigan and price
2Show Amazon alternative 1 and its price/fabric
3Show Amazon alternative 2 and its price/fabric
4Compare the value proposition

Product placement

Aritzia Golightly cardigan: ACTS - it is the product being reviewed and compared. Removing it would change the video's topic. Amazon: APPEARS - it is a platform where a similar product is found. Removing it would not change the video's topic.

Original caption

Replying to @keidraenyim aritzia cardigan but make it amazon #lookforless #aritzia #fallfashion #creatorsearchinsights #affordablefashion aritzia golightly cardigan, sweater weather

More from @happeningsofkendra

On-screen text

WHY WOULD YOU BUY THIS WHEN YOU CAN BUY THAT aritzia cardigan edition ARITZIA GOLIGHTLY CARDIGAN $118 FABRIC : 61% VISCOSE, 39% POLYESTER, TRIM: 46% VISCOSE, 39% POLYESTER, 22% NYLON, 2% ELASTANE Color: Beige $29.99 See 11 options with featured colors. Fabric Type 50% Modal 28% Polyester 22% Nylon Shell: 49% viscose, 28% polyester, 23% nylon

Transcript

why buy this when you can buy that Aritsia cardigan edition Aritsia Golightly cardigan $118 Fabric: 61% viscose, 39% polyester, trim: 46% viscose, 39% polyester, 22% nylon, 2% elastane When this one is on Amazon for $20 It's 50% modal, 28% polyester, 22% nylon Which means you can buy like five of those Amazon ones for less than one Aritsia cardigan I also found this one on Amazon that looks a little bit more like the Aritsia one, but it's $69 It's 49% viscose, 28% polyester, 23% nylon It's almost half the price of the Aritsia one