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13.5Talking HeadHow-To hookEducation
Hook
I will avoid the sun as much as possible and use sun screen when I go outside
@jackedurden
520.9K followers · usually 20.0K views a post
Views
361.4K
Likes
32.9K
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Promoted product
A X I S.traininghttps://jackedurden.org/ ↗
Why it worked
The creator uses a provocative and slightly misleading hook about melanoma to grab attention, then pivots to a self-promotional message about his fitness program, leveraging a common desire for a fit physique.
Summary
The creator discusses avoiding the sun and using sunscreen to prevent melanoma. He then reveals that the "melanoma in question" is a picture of himself, implying his training program is the solution to achieving a similar physique.
Structure
- 1Discusses sun avoidance and sunscreen use
- 2States desire to avoid melanoma
- 3Reveals the "melanoma" is a picture of himself
- 4Shows a picture of himself flexing
- 5Implies his training program is the solution
Call to action
DM "AXIS" to find your starting point
On-screen text
I will avoid the sun as much as possible and use sun screen when I go outside
I just don't want to get melanoma!
Melanoma?
The melanoma in question
More from @jackedurden
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