Why it worked
The post uses a relatable scenario of forgetting to charge a laptop, creating a hook that encourages engagement through a question and answer format.
Summary
The first slide shows a notification about checking if a laptop is plugged in, followed by a text message asking if the recipient's laptop is plugged in. The subsequent slide indicates the message was 'worked for 28s' and provides a response confirming the Mac is plugged in but the battery is at 59%.
Structure
- 1Notification about laptop charging
- 2Question about being plugged in
- 3Confirmation of being plugged in with battery status
On-screen text
11:30
Check if laptop is plugged...
com-74949
I forgot if I plugged in my laptop to charge overnight. Are you plugged in?
Worked for 28s >
Yes—this Mac is plugged into AC power right now. However, the battery is at 59% and