Why it worked
The video likely went viral due to its unconventional and slightly absurd 'cleaning hack' that combines common household items in an unexpected way, sparking curiosity and engagement through its unusual premise and visual demonstration.
Summary
The video demonstrates a cleaning hack where various household items like salt, dish soap, isopropyl alcohol, and cinnamon are mixed together in small cups under running water. The creator then places these cups under a couch, implying they are being used for cleaning or freshening the area.
Structure
- 1Rinsing small containers
- 2Adding salt to a container
- 3Adding a green substance to a container
- 4Adding dish soap to a container
- 5Adding isopropyl alcohol to a container
- 6Adding cinnamon to a container
- 7Placing containers under a couch
Product placement
Essential Everyday Iodized Salt: it is used to add to a mixture in a small cup. Removing it would change the mixture being created.
McCormick Ground Cinnamon: it is used to add to a mixture in a small cup. Removing it would change the mixture being created.
Palmolive Essential Clean Dish Soap: it is used to add to a mixture in a small cup. Removing it would change the mixture being created.
Swan 50% Isopropyl Alcohol: it is used to add to a mixture in a small cup. Removing it would change the mixture being created.