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All breakouts
8.4Silent UGCBefore / After hookLifestyle
Hook
Before our glow up
@drsquatch
1.6M followers · usually 48.4K views a post
Views
406.7K
Likes
18.5K
Comments
375
Shares
485
Why it worked
The video uses a popular "glow up" or "before and after" format with a humorous Bigfoot character, making the transformation relatable and entertaining. The prominent display of Dr. Squatch soap bars in the "after" state subtly links the product to the positive transformation.
Summary
The video humorously contrasts a rough, unkempt Bigfoot figure with a more polished and stylish version, implying a transformation or "glow up." The product, Dr. Squatch soap bars, is featured prominently in the "after" state.
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Transcript, structure and on-screen text
6 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Time flies when you're dominating the soap game 😤 #drsquatch #upgrade #GlowUp #soap
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