i hope i'm not too late!

@anooshadraws

68.4K followers · usually 2.8K views a post

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87.5K

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SoundTikTok sound · bugbite

View velocity

+74 views over 6.3d · ~12/day · 6 observations

Promoted product

A Hug for Punch

Why it worked

The slideshow uses a narrative progression of a surprise birthday party to build emotional engagement, leading to the reveal of a heartwarming picture book. This storytelling approach makes the promotional aspect feel organic and appealing.

Summary

This is a slideshow promoting the picture book "A Hug for Punch." The slides depict a birthday party for a character named Punch, culminating in a reveal of the book and a call to pre-order.

Structure

1Raccoon rushes to a party, hoping not to be late.
2Animals prepare for a guest's arrival.
3A knock at the door, a child peeks out.
4Surprise! The party guests reveal themselves.
5Happy birthday to Punch, surrounded by friends.

Original caption

You’re invited to Punch the Monkey’s 1st Birthday! 🎉🎈 Also in attendance are Jimothy, Moo Deng, Neil, Pesto and the IKEA monkey. If I missed anyone, they’re just behind the camera hehe Tomorrow is his birthday and I wanted to celebrate!! I’m so happy that this little monkey has been accepted by everyone and is surrounded by friends, and that donations from everyone have improved his habitation at the zoo. If you love Punch as much as I do, I illustrated a picture book written by Caroline L Perry that will be published by @Penguin Random House in August! You can find it in all stores and online soon! What would you bring to the party? :) . . #punchthemonkey #moodeng #jimothy #comic #picturebook

More from @anooshadraws

Product placement

Anoosha Syed ACTS as the creator of this content, and her name/handle appears on the final slide and in the bio link. This is incidental, as removing it would not change what happens in the video. The book "A Hug for Punch" ACTS as the product being promoted, as it is the focus of the final slide and the call to action. Removing it would change the video's purpose. Caroline L. Perry ACTS as the author of the book, which is incidental to the promotion of the book itself. The characters (raccoon, crow, hippo, monkey, seal) are fictional and do not ACT as products. The zoo is mentioned as the setting for Punch's improved habitation, but it does not ACT as a product.

Call to action

PREORDER NOW!

On-screen text

i hope i'm not too late! He's coming! EVERYONE! Take your places! knock knock ...hello? Surprise! Happy 1st birthday PUNCH! i love you, friends! @anooshadraws A HUG for PUNCH Based on the true story of viral sensation Punch and his beloved stuffie by Caroline L. Perry Illustrated by Anoosha Syed Art 2016 by Anoosha Syed A new picture book based on the heartwarming true story of viral sensation Punch and his journey to find friendship, belonging, and love. PREORDER NOW!

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