Why it worked
The video taps into the popular 'build with me' trend and the relatable need for an emergency kit, showcasing a variety of everyday personal care items in a visually appealing way.
Summary
The creator builds an emergency kit by shopping at Target, selecting various personal care and first-aid items. The video showcases a variety of products being placed into a shopping cart and a makeup bag.
Structure
- 1Shopping for a makeup bag
- 2Selecting EOS lip balm and hand cream
- 3Choosing Dove dry spray and hair brushes
- 4Picking up Colgate toothpaste and Grin floss
- 5Adding Vaseline, Tums, Tide pen, and Purell
- 6Filling the shopping cart with various items including Tylenol and Aquaphor
Product placement
Sonia Kashuk: ACTS - cosmetic bags are shown and one is held. Removing it would change what happens in the video.
eos: ACTS - lip butter and hand cream are shown and held. Removing it would change what happens in the video.
Dove: ACTS - dry spray is shown and held. Removing it would change what happens in the video.
Colgate: APPEARS - toothpaste boxes are visible on a shelf. Removing them would not change what happens in the video.
Grin: ACTS - dental floss picks are shown and held. Removing it would change what happens in the video.
Vaseline: ACTS - cocoa radiant gel is shown and held. Removing it would change what happens in the video.
TUMS: ACTS - antacid tablets are shown and held. Removing it would change what happens in the video.
Tide To Go: ACTS - stain remover pen is shown and held. Removing it would change what happens in the video.
PURELL: ACTS - hand sanitizer is shown and held. Removing it would change what happens in the video.
Aquaphor: ACTS - healing ointment is shown in the shopping cart. Removing it would change what happens in the video.
TYLENOL: ACTS - pain reliever is shown in the shopping cart. Removing it would change what happens in the video.
Target: APPEARS - store exterior and shopping carts are shown. Removing them would not change what happens in the video.