Promoted product
emergency kit
Why it worked
The video taps into the relatable 'back to school' shopping trend and the popular 'emergency kit' concept, making it highly shareable and engaging for a young audience. The creator's energetic presentation and clear organization of items into a themed kit also contribute to its appeal.
Summary
The creator goes shopping at Target to assemble a "school emergency kit." She browses various aisles, picking up items like skincare, hair accessories, pain relievers, stain removers, and makeup. The video ends with her stating she will go to part two to assemble the kit.
Structure
- 1Introduction and purpose of the shopping trip
- 2Shopping for skincare and personal care items
- 3Gathering essentials like pain relievers and stain removers
- 4Selecting makeup and hair accessories
- 5Finding period products
- 6Concluding the shopping trip and previewing part two
Product placement
Target: it is a retail store where the creator is shopping. Removing it would change the video's setting.
Hero Mighty Patch: it is a skincare product for pimples. The creator picks it up and shows it. Removing it would change the video's content.
Luxebeauty: it is a brand of hairbrush. The creator picks it up and shows it. Removing it would change the video's content.
Advil: it is a pain reliever. The creator picks it up and shows it. Removing it would change the video's content.
Tide To Go: it is a stain remover pen. The creator picks it up and shows it. Removing it would change the video's content.
Wet Ones: it is a brand of wet wipes. The creator picks them up and shows them. Removing it would change the video's content.
EOS: it is a brand of skincare products. The creator picks up a hand cream and shows it. Removing it would change the video's content.
Athena's: it is a brand of fragrance. The creator shows three bottles and picks one up. Removing it would change the video's content.
Kitsch: it is a brand of hair accessories. The creator shows hair ties and picks some up. Removing it would change the video's content.
L'Oreal Infallible: it is a makeup setting spray. The creator picks it up and shows it. Removing it would change the video's content.
L'Oreal Telescopic: it is a mascara. The creator picks it up and shows it. Removing it would change the video's content.
Elf: it is a makeup brand. The creator shows lip glosses. Removing it would change the video's content.
NYX: it is a makeup brand. The creator shows a lip glue product. Removing it would change the video's content.
Always: it is a brand of feminine hygiene products. The creator shows pads. Removing it would change the video's content.