God I used to love this hair

@tatianamamixo

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Selling · Other Product

The Curl Bar London

Why it worked

The video taps into the popular 'big chop' trend, showcasing a dramatic and aspirational hair transformation. The creator's genuine excitement and clear credit to the salon and stylist make it relatable and shareable content.

Summary

The creator shows a transformation from long curly hair to a short pixie cut, expressing her love for the new style. She credits The Curl Bar London and stylist Niá The Light for the haircut.

Structure

1Creator shows her old long curly hair
2Creator shows her new short pixie cut
3Creator expresses joy and satisfaction with the new hairstyle
4Creator credits the salon and stylist

Product placement

The Curl Bar London: ACTS - it is a hair salon where the creator got her hair cut and styled. Removing it would change what happens in the video. Niá The Light: ACTS - this is the stylist who cut and styled the creator's hair. Removing it would change what happens in the video.

On-screen text

God I used to love this hair now there's something in the air

Original caption

New era unlocked 🤭😍🤩🧚🏽‍♀️💖 @The Curl Bar London did such an incredible job, cut and styled by the magic hands of @Niá The Light 🥰 I am indeed “gassed!” 😂🥹🫶🏽 #bigchop #pixiecut #curlynaturalhair #curlygirls #naturalpixie