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On Cloudboom Strike 2 ☁️
@cchungy_
11.8K followers · usually 617 views a post
Views
65.3K
Likes
1.6K
Comments
8
Shares
252
Promoted product
On Cloudboom Strike 2
Why it worked
The video effectively uses a soft sell by showcasing a desirable product with dynamic visuals and key information, combined with a clear call to action to follow the creator for more similar content.
Summary
The video showcases the new On Cloudboom Strike 2 running shoes, highlighting their features like CloudTec Sphere and a curved carbon plate. The creator puts on the shoes and demonstrates them with a jump, emphasizing they are a race day shoe releasing soon.
Structure
- 1Putting on the On Cloudboom Strike 2 shoes
- 2Demonstrating the shoes with a jump
- 3Highlighting key features and release information
- 4Call to action to follow for more shoe drops
Product placement
On (brand): ACTS - appears on the shoe and is mentioned in the caption. Removing it would change what happens in the video. On Cloudboom Strike 2 (product): ACTS - the shoe is the subject of the video, demonstrated by being put on and jumped in. Removing it would change what happens in the video.
Original caption
On Cloudboom Strike 2 ☁️ • This is On’s newest race day shoe! Follow @cchungy_ for more shoe drops! ✅ With CloudTec Sphere, this is the next iteration of On’s proprietary CloudTec, with thin gaps between the forefoot and midfoot. The midsole uses a newer version of Helion Hyper Foam that is 15% lighter than the first gen and uses a curved carbon plate. Stack Height: 39.5mm (5mm drop) Weight: 191g / 6.7oz Price: $250 USD Out July 30th! • @On • • • #onrunning #cloudboomstrike2 #runningshoes #cchungy
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