Why it worked
The video leverages a common beauty concern (dark circles) and presents a simple, relatable solution using a specific product. The creator's claim of 'not wearing makeup' while using a concealer product creates intrigue and encourages viewers to learn more about the product's effectiveness.
Summary
The creator applies Erborian CC Eye Cream to their under-eye area, stating they don't wear makeup. The product is shown being blended in to conceal dark circles.
Structure
- 1Creator applies eye cream
- 2Creator states they don't wear makeup
- 3Creator blends in the product
- 4Product is shown
Product placement
Erborian CC Eye Cream ACTS - it is applied to the under-eye area to conceal dark circles and brighten the skin. Removing it would change what happens in the video. ErborianUSA APPEARS - it is a brand handle tagged in the caption. Removing it would not change what happens in the video. Erborian APPEARS - it is a brand handle tagged in the caption. Removing it would not change what happens in the video.