Stop cleansing your face!

@beautybynori

124.9K followers · usually 3.4K views a post

Views

284.2K

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677

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SoundTikTok sound · original sound - beautybynori

View velocity

+179.8K views over 6.8d · ~26.5K/day · 7 observations

Promoted product

CeraVe Hydrating Cleanser and CeraVe Blemish Control Cleanser

Why it worked

The video provides practical, actionable advice on choosing the right cleanser for different skin types, leveraging the authority of a clinical pharmacist and the popularity of the CeraVe brand. The clear recommendations and explanation of benefits make it highly shareable.

Summary

A clinical pharmacist explains that skin should not feel tight or squeaky clean after cleansing, as this indicates a weakened skin barrier. She recommends specific CeraVe cleansers based on skin type: Hydrating for dry/sensitive skin, Foaming for oily/combination skin, and Blemish Control for acne-prone skin, highlighting their key ingredients and benefits.

Structure

1Introduction: Stop cleansing your face!
2Problem: Skin feeling tight/squeaky clean is not the goal.
3Solution: Choose the right cleanser for your skin type.
4Recommendations: CeraVe Hydrating, Foaming, and Blemish Control cleansers.
5Key Ingredients & Benefits: Ceramides, hyaluronic acid, niacinamide, salicylic acid.
6Conclusion: Skin should feel clean, not stripped.

Product placement

Original caption

AD Stop cleansing your face until you know this! Pick a cleanser from a pharmacist and derm approved brand = @CeraVeUKI has the right cleanser for you. You can mix and match like me and YES I use them for my face & body. Remember if your skin squeaks your barrier is weak. Stronger feeling skin is healthier looking skin✨💦✍🏼✅ #CeraVe #CeraVecleansers #affordableskincare #howtopickacleanser #ad

More from @beautybynori

On-screen text

Stop cleansing your face! Until you know this 👀 hi clinical skin feeling tight clean actually goal cleanser dirt makeup your and comfortable tight way one skin dry skin combination go Foaming if me CeraVe Control that are three ceramides fragrance use on face + body fragrance actives acid glycerin niacinamide Cleanser Control and salicylic unclogs prevent blemishes blackheads remember skin barrier and clean stripped

Transcript

Stop cleansing your face! Until you know this. Hi, I'm Nori, a clinical pharmacist and I need to tell you that your skin should not be feeling tight, clean, and squeaky clean after cleansing. That's actually not the goal. A good cleanser should remove dirt, oil, makeup, without stripping your skin barrier. And your skin should feel comfortable and not tight. The easiest way to pick one based on your skin type. For normal to dry or sensitive skin, go for the CeraVe Hydrating Cleanser. For oily or combination skin, go for the CeraVe Foaming Cleanser. And if you blemishes prone like me, go for the CeraVe Blemish Control Cleanser. I love that the CeraVe cleansers are formulated with three essential ceramides, fragrance free, use on face + body. They lock in moisture and provide continuous hydration. With added actives like hyaluronic acid, glycerin and niacinamide in the foaming cleanser. And the Blemish Control Cleanser being my favourite multitasker because it has niacinamide and 2% salicylic acid. It unclogs my pores to prevent spots, blemishes, blackheads. So remember, if your skin squeaks, your barrier is weak. And your cleanser should leave your skin feeling clean and not stripped.