@ GREAT LAKES CROSSING

@retrofit.mi

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Views

38.4K

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1.2K

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SoundTikTok sound · original sound - retrofit.mi

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6 videos

Why it worked

The video taps into the popular trend of "opening a store" vlogs, showing the behind-the-scenes process of building a business. The creator uses a soft-sell approach, focusing on the progress and excitement of setting up the vintage store, with the product (the store itself) being the clear subject.

Summary

The creator is setting up a vintage store at Great Lakes Crossing. They are removing shelving, adjusting lighting, and organizing clothing racks with vintage items. The store is aiming for an August 29th opening.

Structure

1Setting up the store space
2Removing shelving and adjusting lighting
3Organizing clothing racks
4Adding vintage display pieces

Original caption

I know it’s been a minute since our last update, but we’ve been busy with Dream Cruise! Now we’re back at it, hoping to be open soon! #auburnhills #greatlakescrossing #mall #vintage #store

More from @retrofit.mi

Product placement

Cornell (appears, does not change video) - a brand name on a ladder. Rockville (acts, changes video) - a brand name on an audio amplifier and on a manual. The amplifier is used to play music in the store. Makita (appears, does not change video) - a brand name on a drill. Adidas (acts, changes video) - a brand name on a t-shirt that is hung up on a rack. The t-shirt is part of the inventory for the store.

Call to action

LIKE 4 PART 4

On-screen text

@ GREAT LAKES CROSSING OPENING A VINTAGE STORE PART 3 LIKE 4 PART 4

Transcript

This is part 3 of opening up a vintage store at Great Lakes Crossing. So I picked up a Bluetooth amplifier and it took me way longer than expected to get everything connected. So here's my reaction to what I finally got working. So I picked up a Bluetooth amplifier and it took me way longer than expected to get everything connected. So here's my reaction to what I finally got working. I started removing some shelving. I decided just one layer would be enough as you can't really shop the top two layers. Plus I think it just lightens up the room and makes it look so much better. I also adjusted some of the spotlights so it shine more on the walls. I also found this vintage trunk which I thought would be a cool addition as like a tiered display. I got these two tables and a bench for my girlfriend and my friend Nick. I then haul all of these hangers over from my old Oakwood Mall location and started putting clothes on them. I wanted to start filling up the racks to give an idea of what things would look like. It's been a minute since our last update, but we've been busy with Dream Cruise! Now we're back at it, hoping to be open soon! So make sure to follow along and like for more updates.