OPENING A VINTAGE STORE UPDATE

@retrofit.mi

6.4K followers · usually 4.3K views a post

Views

210.7K

Likes

6.9K

Comments

140

Shares

883

SoundTikTok sound · Cozy Night Vibes

Promoted product

Retro Fitretrofitmi.com

Cart | Retro Fit

6 videos

Why it worked

The video effectively uses a 'behind-the-scenes' approach to show the progress of opening a new store, creating anticipation and engagement with viewers who are interested in the brand's development.

Summary

This video provides an update on the setup of a new vintage store called Retro Fit at Great Lakes Crossing. The footage shows the process of cleaning, painting, installing shelves and racks, setting up a sound system, and organizing clothing.

Structure

1Initial store space and cleaning
2Repairing walls and painting
3Setting up sound system
4Adjusting shelving and lighting

Original caption

Here’s a little recap of everything we’ve been working on at the new Retro Fit Great Lakes Crossing location! From cleaning and painting to building racks, setting up the space, fixing the sound system, and finally getting the vintage on the racks—we’ve come a long way! Still plenty left to do, but it’s finally starting to come together. 🫶 📍 Great Lakes Crossing 🗓️ Opening this August #auburnhills #vintage #thrift #greatlakescrossing #mall

More from @retrofit.mi

Product placement

Retro Fit (ACTS - it is the name of the store being opened and set up, removing it would change what happens in the video). Great Lakes Crossing (APPEARS - it is the location of the store, removing it would not change what happens in the video). Steve Madden (APPEARS - it is a brand name on a wall panel, removing it would not change what happens in the video). Rockville Audio (ACTS - it is the brand of the amplifier and speaker system being set up, removing it would change what happens in the video). Makita (APPEARS - it is the brand of the drill being used, removing it would not change what happens in the video). Adidas (ACTS - it is a brand logo on a t-shirt being displayed, removing it would not change what happens in the video).

Call to action

stay tuned for more updates!

On-screen text

OPENING A VINTAGE STORE UPDATE @ GREAT LAKES CROSSING

Transcript

Here’s an update on our vintage store coming into Great Lakes Crossing. We spent the first few days cleaning, wiping all these shelves down. I mean, there was just so many shelves we had to get through and put in the back room that definitely took a few hours. And then after that, we started unpacking that. That would fit nicely for our little sitting area in the back. Started working on repairing any wall scuffs and marks that needed to be filled and sanded and then painted. We then got our amplifier, getting it connected to the speaker system so we could play music in the store. I eventually decided to remove these top two layers of shelves as you can't really shop them and I think it just lights up the store and looks a lot better. I also adjusted some of the spotlights and pointed them towards the walls to lighten up the space. I thrifted this trunk, which I thought would look good as a tiered sort of shelf display. I got the tables from my girlfriend and my buddy Nick brought these benches. I had to bring a bunch of hangers from the old Oakland Mall store and started putting clothes out. Kind of just wanted to see how things would look as we started getting closer to opening. We had Dream Cruise last weekend, so we've just been super busy, but I'm trying to get some content out there to show you guys the updates as we move forward. We should be opening very soon, so just stay tuned and we'll keep you posted.