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Hook
THE IPHONE 18
@carterpcs
7.0M followers · usually 1.4M views a post
Views
3.2M
Likes
248.2K
Comments
1.7K
Shares
6.5K
Why it worked
The video taps into consumer interest and speculation surrounding upcoming Apple product releases, specifically the iPhone, which consistently generates high engagement.
Summary
The video discusses the rumored iPhone 18 lineup, clarifying that the standard iPhone 18 is not releasing this year. It highlights the iPhone 18 Pro, Pro Max, and Ultra as the options for those looking to upgrade in September, while the cheaper iPhone 18 will be released next year.
Structure
- 1Introduction of iPhone 18 and its release schedule
- 2Explanation of different models (Pro, Pro Max, Ultra)
- 3Distinction between September and next year releases
- 4Commentary on consumer purchasing habits (buying the Pro model)
Product placement
iPhone 18: ACTS - it is the subject of the video, with its release schedule and different models discussed. Removing it would change the video. Apple: APPEARS - it is the manufacturer of the iPhone, a logo is visible on the phones. Removing it would not change the video.
On-screen text
THE IPHONE 18
OUT THIS YEAR
IF YOU'RE PLANNING
SEPTEMBER
YOUR OPTIONS ARE
THE 18 PRO
MAX AND THE
IPHONE ULTRA
SEE APPLE DECIDED
IPHONE 18
launch schedule
2026
September
2027
Spring
RELEASING SIX PHONES
AT ONE EVENT
MUCH
IT UP IF
NEW PHONE RIGHT
OUT
THE EXPENSIVE ONE
IF YOU WANT
THE CHEAPER IPHONE
THAT'S NEXT YEAR
I MEAN EVERYONE
BUYS THE PRO
REASON
I'M EVERYONE
I SHOULDN'T BUY
Original caption
The IPhone 18 isn’t coming out this year.. #carterpcs #Tech #iphone18 #apple
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