The purse theory

@iamshaniakhan

206.8K followers · usually 3.0K views a post

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SoundTikTok sound · original sound - iamshaniakhan

Promoted product

Soft60https://app.frequencyplanner.com/frequency ↗

Why it worked

The video uses a relatable and intriguing concept ('The Purse Theory') to deliver a message about self-worth and self-care. The 'native mention' of the product through the bio link, combined with the aspirational and empowering message, likely resonated with viewers, driving engagement and clicks.

Summary

The video introduces the "Purse Theory," suggesting that the contents of one's purse reflect their self-trust and self-care. It encourages viewers to carry essentials, signaling self-importance and not being "low maintenance."

Structure

1Introduction of the "Purse Theory"
2Explaining the theory through purse contents
3The importance of self-care and preparation
4Teaching self-worth through actions
5Not being low maintenance

Product placement

The video discusses the concept of "The Purse Theory" and implies that carrying necessary items in one's purse is a sign of self-trust and self-worth. The creator's bio link leads to "Soft60 - The Frequency Method," suggesting this is the product being promoted, likely as a tool or philosophy related to self-care and self-worth.

Original caption

The way you prepare for yourself says a lot about what you believe you deserve. #PurseTheory #Soft60 #RichGrandmaEnergy #NervousSystem #SelfWorth

More from @iamshaniakhan

On-screen text

The purse theory Purse tells me how much you trust yourself. Instantly open your bag. Is there a lip balm? Is there a hand cream? Or is there just the bare minimum and you're just gonna hope you wing it all day? You have to start teaching your body and yourself that you trust yourself, that to take care of yourself. Don't inconvenience yourself for the comfort of others. Or you wanna look like the low maintenance girl and you don't wanna bring a bag. Bring whatever you need with you. Whatever you feel that needs to come up on a daily basis that you're always wish you had, start carrying it around with you. Because you are teaching her. You are teaching her that she's the most important person in the room. And you're teaching others that you're not low maintenance. And when you need what you need, it should automatically be there.

Transcript

The purse theory. Purse tells me how much you trust yourself. Purse tells me how much you trust yourself. Instantly open your bag. Is there a lip balm? Is there a hand cream? Or is there just the bare minimum and you're just gonna hope you wing it all day? You have to start teaching your body and yourself that you trust yourself, that to take care of yourself. Don't inconvenience yourself for the comfort of others. Or you wanna look like the low maintenance girl and you don't wanna bring a bag. Bring whatever you need with you. Whatever you feel that needs to come up on a daily basis that you're always wish you had, start carrying it around with you. Because you are teaching her. You are teaching her that she's the most important person in the room. And you're teaching others that you're not low maintenance. And when you need what you need, it should automatically be there.