IS IT JUST ME OR DO YOU ALWAYS NOTICE YOUR SMILE IN PICTURES

@lifebyjessica

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SoundTikTok sound · pop! (tapping the mouth with a hand)(912415)

Promoted product

Crest 3D Whitestrips Professional White

Want to whiten your teeth at home? Crest 3DWhitestrips Professional White is designed to whiten like a professional-level teeth whitening treatment at-home. The Advanced Seal Technology’s comfortable, no-slip grip means the strips stay put until you take them off, allowing you to talk and even drink water while whitening your teeth.

3 videos3 creators

Why it worked

The video uses a relatable 'problem-solution' narrative that addresses a common insecurity, making the product recommendation feel like helpful advice from a friend rather than a traditional ad.

Summary

The creator discusses her insecurity about her smile in photos and recommends Crest 3D Whitestrips as an easy, effective solution. She demonstrates the product and highlights a limited-time discount available on Amazon.

Structure

1Creator identifies a common insecurity about teeth in photos
2Introduces Crest 3D Whitestrips as the solution
3

Original caption

#ad @Crest 3D Whitestrips Professional White is up to 40% off for Amazon Fall Prime! #crest3dwhite #crestwhiteningstrips

More from @lifebyjessica

Product placement

Crest 3D Whitestrips Professional White: (a) ACTS — the creator demonstrates opening the package, applying the strips to her teeth, and explicitly states she uses them as part of her morning routine to brighten her smile. Removing this would change the entire video. Amazon: (a) ACTS — the creator mentions the Amazon Fall Prime sale and shows a screenshot of the product listing on the Amazon interface. Removing this would remove the promotional offer and call to action.

Call to action

Take advantage of the 40% off offer on Amazon until October 7th.

On-screen text

IS IT JUST ME OR DO YOU ALWAYS NOTICE YOUR SMILE IN PICTURES I AM DEFINITELY GUILTY OF ZOOMING IN ON TO SEE IF MY TEETH LOOK BRIGHT ENOUGH ESPECIALLY WHEN I'M TAKING CONTENT I REALLY WANTED TO STOP CHECKING MY SMILE SO I STARTED USING CREST WHITESTRIPS EASY TO FIT IN THE ROUTINE THEY'RE ENAMEL SAFE AND I WAS HONESTLY SO IMPRESSED WITH HOW MUCH BRIGHTER MY SMILE LOOKS SMILE LOOKS BRIGHTER AND WHITER OVERTIME THE BEST PART IS UP TO 40% OFF 40% OFF FOR AMAZON'S FALL PRIME UNTIL OCTOBER 7TH ONLY UNTIL OCTOBER 7 SO TAKE ADVANTAGE WHILE THE OFFER LASTS

Transcript

Is it just me or do you always notice your smile in pictures? I am definitely guilty of zooming in on my photos to see if my teeth look bright enough, especially when I'm taking content. I really wanted to stop checking my smile, so I started using Crest 3D Whitestrips Professional White as part of my morning routine. They're easy to fit in the routine, they're enamel safe, and I was honestly so impressed with how much brighter my smile looked over time. The best part is I can use them while I'm getting ready so it doesn't feel like an extra step. And they're up to 40% off for Amazon's Fall Prime until October 7th, so take advantage while the offer lasts.

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