Это был обман

The video leverages a popular gaming meme ('But nobody came' from Undertale) to create an ironic, humorous juxtaposition that resonates with a specific niche audience, making the product promotion feel like a piece of entertainment rather than a traditional ad.

A young boy excitedly shows off a squishy toy he received, referencing a meme from the game Undertale. The video uses the meme to create a humorous contrast between the boy's genuine excitement and the dramatic, dark tone of the game's "But nobody came" text.