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22.7Talking HeadDirect Question hookFinance
Hook
Accountant How Many Instagram Millionares Are ACTUALLY BROKE?
@guriancpa
6.3K followers · usually 1.4K views a post
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Why it worked
The video taps into a common skepticism about the curated realities presented on social media, particularly concerning wealth and success, making the accountant's blunt assessment relatable and shareable.
Summary
The speaker, identified as an accountant, claims that 99.9% of "Instagram millionaires" are actually broke and living a life of make-believe. He advises viewers not to believe everything they see on social media.
Structure
- 1Questioning the wealth of Instagram millionaires
- 2Stating a high percentage are broke
- 3Describing their lives as make-believe and TV
- 4Advising viewers not to believe what they see
Call to action
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On-screen text
Accountant
How Many Instagram
Millionares Are ACTUALLY
BROKE?
Transcript
99.9% of them. I mean, they're all full of shit. It's it's shown over and over again. These guys are just full of shit. It's make-believe people. It's TV. It's no different, right? Don't believe what you're seeing.
Original caption
What percentage of Instagram Millionaires are Broke?
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