This is the most longwearing lip product I've ever tried:

@mckennagoddard

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SoundTikTok sound · original sound - mckennagoddard

Promoted product

Haus Labs Lip Armor

Why it worked

The video provides a clear, concise tutorial on how to use a specific product, addressing a common pain point (lip product longevity) and offering a practical solution. The demonstration of the product's transfer-proof quality adds a compelling visual element.

Summary

The creator demonstrates how to properly apply the Haus Labs Lip Armor to achieve a long-lasting, glossy finish. She emphasizes shaking the product, applying a thin layer, and allowing it to dry completely without pressing lips together to prevent transfer.

Structure

1Introduction of the product as the most long-wearing lip product
2Demonstration of proper application technique (shaking, thin layer, one lip at a time)
3Emphasis on not touching lips together while drying
4Testing for transfer-proof quality
5

Original caption

This lip combo wore for over 6 hours while I glammed an entire bridal party 👀 @Haus Labs something with this! #hauslabspartner

More from @mckennagoddard

Product placement

Haus Labs Lip Armor (acts: it is a lip product that is applied to the lips and is claimed to be longwearing and transfer-proof; removing it would change the video's topic)

On-screen text

This is the most longwearing lip product I've ever tried:

Transcript

This is the most longwearing lip product I've ever tried: I think I might have just discovered the new bridal lip product. This is a fully dried down lip combo. It is not wet, even though it is glossy. It is insane, but if you do not use it correctly, it's not going to work. This is the Haus Labs Lip Armor. I have it in the shade pale petal. So I'm going to show you exactly how you have to apply it in order to get the results you just saw. First thing I like to do is go ahead and line my lips. Lips are lined. Okay, first things first, you have to shake this for like five seconds. You should hear that little ball in there mixing everything up. Then we're just going to apply one thin layer first. You do not want to apply too much. You do not need that much. You're going to do one lip at a time. Just like this across the bottom. And do not let your lips touch. Do not let your lips touch. You're just going to let this dry down. The color. The color. This is the perfect bridal lip shade. Usually, you want to go ahead and start rubbing your lips and patting them all together. Just so do that. Now that it's had a second, we're going to do the top lip. So glossy. So glossy. Just like so. You can talk, but don't sit there and start to rub. Just let them dry down first for a second. Let everything fully dry down. And watch the transfer. Nothing. It's literally a fully dried down combo, but it's glossy. This thing is not moving. No transfer. If you've gotten this product and you've been struggling with how to use it, now you know. You might have just been using it incorrectly. If you have gotten this product and you're tired of having to reapply your lip 50,000 times a day. Now you know.